Work — Avalanche Marketing Group

Skrewball
Peanut Butter Whiskey

Business Challenge:
Skrewball peanut butter whiskey was growing quickly but was still a niche brand. When people tried it, they loved it, but awareness was still very low. So we needed to create a program that would break through.
Solution:
Our research showed that Skrewball massively over-indexed with country music fans. So we set out to find the perfect partner. Maddie and Tae are one of the hottest country music acts in the country. Their sassy attitude and irreverent style fit the Skrewball brand perfectly. We activated the partnership nationwide in both the on and off premise.
Results:
• POS orders almost doubled initial expectations • Feature and display was up 84% vs YAG

Retail Shelf Talk

Standee - On and Off Premise

On Premise Cocktail Card

Kickoff Video

G-Form
New Brand Identity

Business Challenge:
G-Form is a protective equipment company widely regarded as best in class in the marketplace. Serious athletes know their proprietary technology is second to none and the extra cost is very well worth it. Their opportunity is that G-Form is a great product company, but not yet a great brand.
Solution:
We conducted hours of primary and secondary research. We interviewed consumers, retailers, company personnel, etc. What we found was that the point of difference in our product made for a great brand story. G-Form is worn by serious athletes that want to get better. If we can remove any barriers to them improving, we will have done our job. Our product is stronger and lighter with a more minimal profile, so serious athletes are freed up to reach the absolute pinnacle of their sport. Therefore our brand campaign used common Gen Z/Millennial vernacular and encouraged our consumers to “Go Next Level.” A new Viz ID, brought the energy to life across all touchpoints.
Results:
• Campaign rolling out in 2023 • Internal sales and core retailer interest has never been higher

Soccer

Lacrosse

Retail

Retail

Trade Show

Packaging

Website

Dramamine
Take Control

Business Challenge:
For a travel brand, 2020 and 2021 did not go exactly as planned. Vacations were put off for two years - and for a brand whose central tenet is about “taking control,” our consumers felt like they had very little of it.
Solution:
In Summer 2022 we empowered consumers to get back to travel. And even better… to choose their own path while squashing any and all concerns about nausea and motion sickness. Bring on the adventure!
We created a consumer promotion that celebrates the power of control. When shoppers buy Dramamine, they can upload their receipt and choose from among five amazing prizes! Each prize entails a certain amount of travel or motion: flying, cruising, thrill rides, etc. - and Dramamine would not only get them there, but put them back in control.
Activation: in store, digital media, paid & organic social, with heavy focus on travel influencers.
Results:
• Program ran in all key Dramamine customers including all summer long at Walgreens and CVS • Drove over $460K in product sales at Walgreens! • Over 5.5MM media impressions • Received over 200,000 sweepstakes entries - including email addresses for retargeting. • Program to be anniversary’d in 2023

Promo Video

Social Media Video

Influencer Content

Influencer Video

Influencer Video

Freixenet
Message on a Bottle

Business Challenge:
The holidays are the season for sparkling wine. But most consumers are thinking champagne or prosecco. Freixenet is the #1 Spanish Cava in the US and is the perfect gift for a holiday celebration. We just needed to find a way to convince shoppers.
Solution:
We used the iconic Freixenet black bottle to create a gift idea that no other sparkling wine could mimic. We showed our shoppers that not only is it the most beautiful bottle but it’s a perfect canvas for their personalized messages to loved ones. Retail communication highlighted the idea including a special bottle necker that held a gold marker.
Message on a Bottle retail sampling events included calligrapher ambassadors that would create beautiful personalized messaging on any shoppers’ bottles.
Activation: in store, digital media, paid & organic social
Results:
• Over 200 retail sampling events held across the US • Retail Feature and Display up dramatically vs YAG • Over 2MM media impressions • Program to repeat for Valentine’s Day

Display header card

Case stacker

Marker holder bottle necker

Sampling events with professional calligraphers

Sampling Events

Influencer Video

Influencer Video

Labatt Blue
B
arstool Sports

Business Challenge:
Labatt has supported hockey for so long that they struggle to get feature during summer months. Avalanche was challenged to develop an on-premise program that would appeal to Labatt outdoor-enthusiast consumers
Solution:
We brought them a partnership with the hottest sports media property in the world – Barstool Sports. Through an amazing program featuring one of Barstool’s brightest young personalities, YP (Young Pageviews), Labatt Blue offered consumers a trip to Barstool HQ along with other fishing-themed prizes. The program was promoted through in-restaurant POS, menu inserts and social media. Additionally Barstool Outdoors used their social handles to drive the partnership.
Results:
•Highest distributor orders for Labatt on-premise program materials in history of FIFCO
•Led to a larger partnership with Labatt and Barstool’s hockey property - Spittin’ Chiclets.

Sponsored video

Poster

Menu insert

Table tent

Cooked Perfect Meatballs

Business Challenge
Cooked Perfect Frozen Meatballs was a non-differentiated brand, focused on product versatility and convenience. Their market position (distant #3 player), was reflective of this positioning.
Solution
We created a new differentiating and breakthrough communications strategy for the brand.
From the research insights, we discovered that nobody in our category was focused on our key attributes: taste and flavor.
We created a fresh creative campaign that focused on the craftsmanship that goes into the preparation of our meatballs. By showing consumers the reasons to believe, we were able to authentically talk about our award-winning flavor.
Results
•Cooked Perfect Meatball household penetration grew from 3% (2016) to 6.5% (2019).
•Cooked Perfect is now the #1 branded meatball, with 2X more sales than the closest branded competitor.

Television Commercial

FSI

Retail

Digital Media

Social Media Video

Social Media Video