Skrewball
Peanut Butter Whiskey
Business Challenge:
Skrewball peanut butter whiskey was growing quickly but was still a niche brand. When people tried it, they loved it, but awareness was still very low. So we needed to create a program that would break through.
Solution:
Our research showed that Skrewball massively over-indexed with country music fans. So we set out to find the perfect partner. Maddie and Tae are one of the hottest country music acts in the country. Their sassy attitude and irreverent style fit the Skrewball brand perfectly. We activated the partnership nationwide in both the on and off premise.
Results:
• POS orders almost doubled initial expectations • Feature and display was up 84% vs YAG
Retail Shelf Talk
Standee - On and Off Premise
On Premise Cocktail Card
Kickoff Video