Labatt Blue
B
arstool Sports
Business Challenge:
Labatt has supported hockey for so long that they struggle to get feature during summer months. Avalanche was challenged to develop an on-premise program that would appeal to Labatt outdoor-enthusiast consumers
Solution:
We brought them a partnership with the hottest sports media property in the world – Barstool Sports. Through an amazing program featuring one of Barstool’s brightest young personalities, YP (Young Pageviews), Labatt Blue offered consumers a trip to Barstool HQ along with other fishing-themed prizes. The program was promoted through in-restaurant POS, menu inserts and social media. Additionally Barstool Outdoors used their social handles to drive the partnership.
Results:
•Highest distributor orders for Labatt on-premise program materials in history of FIFCO
•Led to a larger partnership with Labatt and Barstool’s hockey property - Spittin’ Chiclets.
Sponsored video
Poster
Menu insert
Table tent